About PARRFECTION PRODUCE
Our mission is to provide the highest quality fresh local produce. We aggregate and distribute local produce grown on family farms in southwestern Wisconsin. Our products are sold under the Driftless Fresh label. Parrfection Produce Farm Market is located in Monticello, Wisconsin.
Parrfection Produce was started by David Parr in 2009 as a result of his lifelong passion for quality local produce and family farms. His grandparents encouraged his interest in agriculture from an early age, giving him a miniature hoe and rake set and $25 for seeds when he was 5.
Because of his enthusiasm and success at growing vegetables, he accidentally grew too many peas and radishes and they would go to waste. By the time he was 16, David found a better use for the extra vegetables – he started selling his produce at the local farmers’ market in downtown Monroe. After the market closed each day, he would still have extra veggies. He began talking with local restaurants to see if they wanted to buy his available vegetables. The orders for produce increased quickly, so David began buying local fruits and vegetables from other growers.
At 19, David launched Parrfection Produce. He bought an abandoned building in Albany, Wisconsin and set up a retail location selling locally grown fruits, vegetables, and flowers. The orders for local produce continued to increase and he started selling to hospitals, schools, universities, and grocery stores in Wisconsin, Illinois, and Iowa.
Parrfection Produce continues to grow. It is now run by David and Victoria Solomon, and we have a great team working to grow, aggregate, and distribute produce. We are now located outside of Monticello, Wisconsin, and carry produce, honey, maple syrup, dairy products, and meat. We proudly support local agriculture and economic development, access to healthy foods and fun, and environmental stewardship.